{"id":10319,"date":"2019-09-19T12:08:13","date_gmt":"2019-09-19T17:08:13","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=10319"},"modified":"2019-09-19T12:08:13","modified_gmt":"2019-09-19T17:08:13","slug":"esto-gastan-los-mexicanos-en-plataformas-como-netflix-y-spotify","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/09\/19\/esto-gastan-los-mexicanos-en-plataformas-como-netflix-y-spotify\/","title":{"rendered":"Esto gastan los mexicanos en plataformas como Netflix y Spotify"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/cuanto-invertimos-en-plataformas\/\">Esto gastan los mexicanos en plataformas como Netflix y Spotify<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2018\/04\/Netflix-reuters22.jpg\" data-caption=\"Foto: Reuters.\" data-description=\"\" \/><\/div>\n<p><strong>Por Regina Z\u00fa\u00f1iga.<\/strong><\/p>\n<p>En la Primera Encuesta 2019 a los Usuarios de Servicios de Telecomunicaciones del IFT (Instituto Federal de Telecomunicaciones) se midi\u00f3 por primera vez el consumo de los OTT (<em>Over The Top<\/em>), y el hallazgo fue que el 88.3% de los encuestados gastan un m\u00ednimo de 199 pesos mensuales, mientras que los que m\u00e1s gastan sobrepasan los 400 pesos en plataformas como Netflix, Spotify y otras.<\/p>\n<p>De acuerdo con los resultados presentados en la encuesta, los usuarios de entre 35 y 49 a\u00f1os son los que m\u00e1s invierten en estas plataformas digitales, pagando aproximadamente 401 pesos o m\u00e1s al mes.<\/p>\n<p>Sin embargo, este peque\u00f1o grupo de personas representa s\u00f3lo el 7.3% de los encuestados, dejando claro que es reducido el n\u00famero de mexicanos que se pueden dar el lujo de gastar alrededor de cuatro salarios m\u00ednimos en contenidos digitales.<\/p>\n<p>En la otra cara de la moneda, 39.3% gastan a m\u00e1ximo 199 pesos mensuales, y casi la mitad de este grupo lo conforman j\u00f3venes de entre 18 y 24 a\u00f1os de edad.<\/p>\n<p>\u00danicamente el 11.7% de los encuestados respondi\u00f3 que no tiene una cuenta en ninguna OTT.<\/p>\n<p>La encuesta del IFT tambi\u00e9n arroj\u00f3 que 88.3% de los mexicanos pasan de 2 a 5 horas diarias en alguna o varias de estas plataformas digitales.<\/p>\n<p><strong>Lee ahora: <a title=\"Apple destronar\u00e1 a Netflix en la \u2018guerra del streaming\u2019\u2026 pero s\u00f3lo por un a\u00f1o\" href=\"https:\/\/www.forbes.com.mx\/apple-destronara-a-netflix-en-la-guerra-del-streaming-pero-solo-por-un-ano\/\" target=\"_blank\" rel=\"noopener noreferrer\">Apple destronar\u00e1 a Netflix en la \u2018guerra del streaming\u2019\u2026 pero s\u00f3lo por un a\u00f1o<\/a><\/strong><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/cuanto-invertimos-en-plataformas\/\">Esto gastan los mexicanos en plataformas como Netflix y Spotify<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/forbes-staff\/\">Forbes Staff<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Esto gastan los mexicanos en plataformas como Netflix y Spotify Por Regina Z\u00fa\u00f1iga. En la Primera Encuesta 2019 a los Usuarios de Servicios de Telecomunicaciones del IFT (Instituto Federal de Telecomunicaciones) se midi\u00f3 por primera vez el consumo de los OTT (Over The Top), y el hallazgo fue que el 88.3% de los [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10319","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/10319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=10319"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/10319\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=10319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=10319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=10319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}