{"id":10383,"date":"2019-09-20T07:12:22","date_gmt":"2019-09-20T12:12:22","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=10383"},"modified":"2022-11-15T11:07:19","modified_gmt":"2022-11-15T16:07:19","slug":"los-aliados-invisibles-de-spotify-y-apple-music","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/09\/20\/los-aliados-invisibles-de-spotify-y-apple-music\/","title":{"rendered":"Los aliados invisibles de Spotify y Apple Music"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/los-aliados-invisibles-de-spotify-y-apple-music\/\">Los aliados invisibles de Spotify y Apple Music<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2018\/04\/Streaming-Rawpixel-1.jpg\" data-caption=\"\" data-description=\"\" \/><\/div>\n<div class=\"page\" title=\"Page 18\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<img decoding=\"async\" class=\"alignnone size-full wp-image-601586 lazyload\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2.png\" alt=\"Aliados-del-streaming\" width=\"1280\" height=\"400\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2.png 1280w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2-300x94.png 300w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2-768x240.png 768w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2-1024x320.png 1024w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2-600x188.png 600w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Disen\u0303o-sin-ti\u0301tulo-2-200x63.png 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><img decoding=\"async\" class=\"wp-image-555004 size-medium alignleft lazyload\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/04\/botonweb-septiembre-2019-300x80.jpg\" alt=\"Boton septiembre Forbes\" width=\"300\" height=\"80\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/04\/botonweb-septiembre-2019-300x80.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/04\/botonweb-septiembre-2019-600x159.jpg 600w, https:\/\/cdn.forbes.com.mx\/2019\/04\/botonweb-septiembre-2019-200x53.jpg 200w, https:\/\/cdn.forbes.com.mx\/2019\/04\/botonweb-septiembre-2019.jpg 708w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong>Las plataformas de streaming musical, como Spotify, Apple Music y otras, no deber\u00edan llevarse la totalidad de cr\u00e9ditos por su \u00e9xito.<\/strong><\/p>\n<p>Tras bambalinas, hay un cu\u0301mulo de<strong> empresas distribuidoras de mu\u0301sica digital,<\/strong> conocidas como <strong>\u201cagregadoras\u201d<\/strong>, que se encargan de nutrir su ampli\u0301simo cata\u0301logo. Son las responsables de subir a Spotify, por ejemplo, <strong>40,000 canciones diariamente<\/strong>, esto es, alrededor de 1.2 millones de melodi\u0301as al mes, gracias a lo cual la plataforma sueca tiene hoy <strong>50 millones de temas<\/strong> listos para ser reproducidos por sus usuarios.<\/p>\n<p><script src=\"https:\/\/videos.forbes.com.mx\/players\/ZgnVWEB8-E1mIu5S0.js\"><\/script><\/p>\n<p>Los clientes de las <strong>agregadoras son aquellos creadores de mu\u0301sica interesados en difundir y comercializar sus materiales.<\/strong> E\u0301stos se clasifican en <strong>ba\u0301sicos y premium,<\/strong> segu\u0301n el tipo de contrato.<\/p>\n<p>Con los ba\u0301sicos, la labor de las agregadoras se limita a <strong>subir sus temas musicales a las plataformas<\/strong>, en el entendido de que, de lo que se obtenga, de <strong>usuarios suscritos y de anunciantes<\/strong>, so\u0301lo se quedan, en promedio, con<strong> 15% de lo recaudado, y 85% es para el artista.<\/strong><\/p>\n<div class=\"page\" title=\"Page 18\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Con los <strong>clientes premium<\/strong>, adema\u0301s de subir sus temas a las plataformas (labor de distribucio\u0301n), tambie\u0301n hacen para ellos tareas de <strong>representacio\u0301n, promocio\u0301n, marketing, relaciones pu\u0301blicas y manejo de redes sociales.<\/strong> En este caso, se quedan con 30% de lo recaudado, y los autores, con 70%.<\/p>\n<blockquote>\n<p><em><strong>\u201cLas empresas de distribucio\u0301n digital evolucionaron para volverse compan\u0303i\u0301as full service para los artistas premium, funcionando ma\u0301s como sellos discogra\u0301ficos\u201d, dice Emmanuel Zunz, fundador de la agregadora ONErpm.<\/strong><\/em><\/p>\n<\/blockquote>\n<p><strong>TE PUEDE INTERESAR: <\/strong><strong><a title=\"Esto gastan los mexicanos en plataformas como Netflix y Spotify\" href=\"https:\/\/www.forbes.com.mx\/cuanto-invertimos-en-plataformas\/\">Esto gastan los mexicanos en plataformas como Netflix y Spotify<\/a><\/strong><\/p>\n<p>Los nu\u0301meros de esta industria vuelven a brillar, tras un periodo sombri\u0301o provocado por las descargas gratuitas de internet. Despue\u0301s de que, entre 2001 y 2014, <strong>las ventas mundiales de mu\u0301sica grabada cayeron ma\u0301s de 40%, a 14,300 millones de do\u0301lares (mdd)<\/strong>, el an\u0303o pasado lograron ingresos por 19,100 mdd. Pero, ahora, al frente ya no esta\u0301n las ventas de discos, sino las plataformas de streaming, que suman 255 millones de suscriptores de pago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-601646 size-large aligncenter lazyload\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/Distribuidoras-503x1024.jpg\" alt=\"Agregadoras\" width=\"503\" height=\"1024\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/Distribuidoras-503x1024.jpg 503w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Distribuidoras-147x300.jpg 147w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Distribuidoras-600x1221.jpg 600w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Distribuidoras-200x407.jpg 200w, https:\/\/cdn.forbes.com.mx\/2019\/09\/Distribuidoras.jpg 729w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/los-aliados-invisibles-de-spotify-y-apple-music\/\">Los aliados invisibles de Spotify y Apple Music<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/alejandro-medina\/\">Alejandro Medina<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Los aliados invisibles de Spotify y Apple Music Las plataformas de streaming musical, como Spotify, Apple Music y otras, no deber\u00edan llevarse la totalidad de cr\u00e9ditos por su \u00e9xito. Tras bambalinas, hay un cu\u0301mulo de empresas distribuidoras de mu\u0301sica digital, conocidas como \u201cagregadoras\u201d, que se encargan de nutrir su ampli\u0301simo cata\u0301logo. Son las [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10383","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/10383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=10383"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/10383\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=10383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=10383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=10383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}