{"id":10395,"date":"2019-09-20T08:02:43","date_gmt":"2019-09-20T13:02:43","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=10395"},"modified":"2022-11-15T11:07:19","modified_gmt":"2022-11-15T16:07:19","slug":"volkswagen-cambiara-su-logotipo-en-mexico-para-el-2020","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/09\/20\/volkswagen-cambiara-su-logotipo-en-mexico-para-el-2020\/","title":{"rendered":"Volkswagen cambiar\u00e1 su logotipo en M\u00e9xico para el 2020"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2018\/05\/Volkswagen-1-e1525887920318.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/volkswagen-cambiara-su-logotipo-en-mexico-para-el-2020\/\">Volkswagen cambiar\u00e1 su logotipo en M\u00e9xico para el 2020<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2018\/05\/Volkswagen-1-e1525887920318.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2018\/05\/Volkswagen-1-e1525887920318.jpg\" data-caption=\"Foto: Cortes\u00eda Volkswagen.\" data-description=\"\" \/><\/div>\n<p>La automotriz alemana Volkswagen evolucionar\u00e1 en su imagen corporativa, lo que implicar\u00e1 cambios en el logotipo a nivel global, incluyendo M\u00e9xico, donde esto comenzar\u00e1 a verse en 2020, explic\u00f3 Edgar Estrada, director de la marca en el pa\u00eds.<\/p>\n<p>El logotipo mudar\u00e1 de un dise\u00f1o tridimensional a uno plano bidimensional, m\u00e1s claro y simple, pensado para aplicarse en plataformas digitales.<\/p>\n<div id=\"attachment_601687\" style=\"width: 295px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-601687\" class=\"wp-image-601687 size-medium lazyload\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027-285x300.jpg\" alt=\"\" width=\"285\" height=\"300\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027-285x300.jpg 285w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027-768x807.jpg 768w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027-974x1024.jpg 974w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027-600x631.jpg 600w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027-200x210.jpg 200w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0027.jpg 1218w\" sizes=\"(max-width: 285px) 100vw, 285px\" \/><\/p>\n<p id=\"caption-attachment-601687\" class=\"wp-caption-text\">Actual logotipo de Volkswagen. Imagen: Cortes\u00eda.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"attachment_601701\" style=\"width: 539px\" class=\"wp-caption alignnone\"><img decoding=\"async\" aria-describedby=\"caption-attachment-601701\" class=\"size-full wp-image-601701 lazyload\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0028.jpg\" alt=\"\" width=\"529\" height=\"295\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0028.jpg 529w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0028-300x167.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/09\/IMG-20190919-WA0028-200x112.jpg 200w\" sizes=\"(max-width: 529px) 100vw, 529px\" \/><\/p>\n<p id=\"caption-attachment-601701\" class=\"wp-caption-text\">Nuevo logotipo. Imagen: Volkswagen.<\/p>\n<\/div>\n<p>\u201cNo s\u00f3lo tiene que ver con el logotipo, sino con cosas referentes a la imagen y ambiente de la empresa, desde la paleta de colores, todo lo referente a tener m\u00e1s calidez y una mayor sencillez en los propios procesos\u201d, indic\u00f3 el directivo en entrevista con <strong>Forbes M\u00e9xico.<\/strong><\/p>\n<p><strong>PUEDES LEER: <a title=\"Volkswagen quiere ampliar su futuro por medio de las rutas del e-commerce\" href=\"https:\/\/www.forbes.com.mx\/volkswagen-quiere-ampliar-su-futuro-con-el-ecommerce\/\">Volkswagen quiere ampliar su futuro por medio de las rutas del e-commerce<\/a><\/strong><\/p>\n<p>Durante el International Motor Show de Frankfurt, J\u00fcrgen Stackmann, miembro del Consejo de Administraci\u00f3n de Marca y responsable de Ventas, Marketing y Post venta, present\u00f3 el redise\u00f1o del logotipo, en el que participaron 19 equipos internos y 17 agencias externas.<\/p>\n<p>\u201cEs una marca en constante evoluci\u00f3n, en movimiento y muy importante a nivel global. Una marca como Volkswagen siempre busca una\u00a0 revoluci\u00f3n en lo que hace y c\u00f3mo lo hace, derivado de ello es que la empresa propone una evoluci\u00f3n en su imagen corporativa\u201d, a\u00f1adi\u00f3 Edgar Estrada.<\/p>\n<p>A agosto de 2019, la automotriz contaba con una participaci\u00f3n del 13.7% en el mercado mexicano, s\u00f3lo por debajo de Nissan y General Motors.<\/p>\n<p><strong>TE RECOMENDAMOS:<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"dYZIWkARlN\">\n<p><a href=\"https:\/\/www.forbes.com.mx\/esto-opina-coca-cola-femsa-bimbo-y-pepsico-de-la-campana-de-salud-de-amlo\/\">Refresqueras y fabricantes de botanas dicen s\u00ed a la campa\u00f1a de salud de AMLO<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"embed-responsive-item\"  title=\"&#8220;Refresqueras y fabricantes de botanas dicen s\u00ed a la campa\u00f1a de salud de AMLO&#8221; &#8212; Forbes M\u00e9xico\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.forbes.com.mx\/esto-opina-coca-cola-femsa-bimbo-y-pepsico-de-la-campana-de-salud-de-amlo\/embed\/#?secret=dYZIWkARlN\" data-secret=\"dYZIWkARlN\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/volkswagen-cambiara-su-logotipo-en-mexico-para-el-2020\/\">Volkswagen cambiar\u00e1 su logotipo en M\u00e9xico para el 2020<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/fernanda-celis\/\">Fernanda Celis<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Volkswagen cambiar\u00e1 su logotipo en M\u00e9xico para el 2020 La automotriz alemana Volkswagen evolucionar\u00e1 en su imagen corporativa, lo que implicar\u00e1 cambios en el logotipo a nivel global, incluyendo M\u00e9xico, donde esto comenzar\u00e1 a verse en 2020, explic\u00f3 Edgar Estrada, director de la marca en el pa\u00eds. El logotipo mudar\u00e1 de un dise\u00f1o [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10395","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/10395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=10395"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/10395\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=10395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=10395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=10395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}