{"id":2794,"date":"2019-06-19T14:07:57","date_gmt":"2019-06-19T19:07:57","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=2794"},"modified":"2019-06-19T14:07:57","modified_gmt":"2019-06-19T19:07:57","slug":"adidas-no-puede-registrar-sus-tres-bandas-como-marca-en-la-ue","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/06\/19\/adidas-no-puede-registrar-sus-tres-bandas-como-marca-en-la-ue\/","title":{"rendered":"Adidas no puede registrar sus tres bandas como marca en la UE"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/adidas-no-puede-registrar-sus-tres-bandas-como-marca-en-la-ue\/\">Adidas no puede registrar sus tres bandas como marca en la UE<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Adidas Game of Thrones\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2019\/02\/Adidas-Game-of-Thrones.jpg\" data-caption=\"Adidas Game of Thrones\" data-description=\"Adidas Game of Thrones\" \/><\/div>\n<p>Adidas no puede registrar sus tres bandas paralelas como marca en la Uni\u00f3n Europea (UE), seg\u00fan un fallo del Tribunal General de la UE emitido este mi\u00e9rcoles.<\/p>\n<p>De cuerdo con el Tribunal General, que las tres bandas constituyen \u201cuna marca figurativa ordinaria\u201d y que Adidas no demostr\u00f3 que la figura \u201chubiese adquirido car\u00e1cter distintivo\u201d en la Uni\u00f3n Europea mediante su uso.<\/p>\n<p>Adidas registr\u00f3 sus tres bandas en 2014 ante la Oficina de Propiedad Intelectual de la UE (EUIPO). Sin embargo, su competidor belga Shoe Branding logr\u00f3 dos a\u00f1os despu\u00e9s la anulaci\u00f3n de esta marca.<\/p>\n<p>La compa\u00f1\u00eda alemana a\u00fan puede presentar su caso ante el Tribunal de Justicia de la UE (TJUE).<\/p>\n<p>A principios de mayo, Adidas Basketball y Marvel unieron sus fuerzas para crear una colecci\u00f3n de tenis de edici\u00f3n limitada. \u201cHeroes Among Us\u201d combina el poder de los jugadores de baloncesto de alto rendimiento con el estilo de los emblem\u00e1ticos de los Avengers.<\/p>\n<p>Para lograrlo, fusionaron el car\u00e1cter de los atletas de la NBA y la WNBA James Harden, Damian Lillard, Candace Parker, John Wall y Tracy McGrady, con el de Avengers como Iron Man, Black Panther, Captain Marvel, Captain America y Nick Fury, respectivamente.<\/p>\n<p><strong>Te recomendamos:\u00a0<\/strong><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"vwO8CsAac6\">\n<p><a href=\"https:\/\/www.forbes.com.mx\/forbes-life\/adidas-y-marvel-crean-tenis-inspirados-en-los-avengers\/\">Adidas y Marvel crean tenis inspirados en los Avengers<\/a><\/p>\n<\/blockquote>\n<p><iframe class=\"embed-responsive-item\"  title=\"&#8220;Adidas y Marvel crean tenis inspirados en los Avengers&#8221; &#8212; Forbes M\u00e9xico\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/www.forbes.com.mx\/forbes-life\/adidas-y-marvel-crean-tenis-inspirados-en-los-avengers\/embed\/#?secret=vwO8CsAac6\" data-secret=\"vwO8CsAac6\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/adidas-no-puede-registrar-sus-tres-bandas-como-marca-en-la-ue\/\">Adidas no puede registrar sus tres bandas como marca en la UE<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/forbes-staff\/\">Forbes Staff<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Adidas no puede registrar sus tres bandas como marca en la UE Adidas no puede registrar sus tres bandas paralelas como marca en la Uni\u00f3n Europea (UE), seg\u00fan un fallo del Tribunal General de la UE emitido este mi\u00e9rcoles. De cuerdo con el Tribunal General, que las tres bandas constituyen \u201cuna marca figurativa [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2794","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/2794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=2794"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/2794\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=2794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=2794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=2794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}