{"id":3018,"date":"2019-06-21T15:37:26","date_gmt":"2019-06-21T20:37:26","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=3018"},"modified":"2019-06-21T15:37:26","modified_gmt":"2019-06-21T20:37:26","slug":"bacardi-analiza-entrar-al-mercado-de-mezcal","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/06\/21\/bacardi-analiza-entrar-al-mercado-de-mezcal\/","title":{"rendered":"Bacard\u00ed analiza entrar al mercado de mezcal"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2017\/02\/Bacardi-23-e1486594826784.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/bacardi-analiza-entrar-al-mercado-de-mezcal\/\">Bacard\u00ed analiza entrar al mercado de mezcal<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2017\/02\/Bacardi-23-e1486594826784.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2017\/02\/Bacardi-23-e1486594826784.jpg\" data-caption=\"\" data-description=\"\" \/><\/div>\n<p dir=\"ltr\">La empresa de origen cubano Bacard\u00ed analiza entrar a la categor\u00eda de mezcal en M\u00e9xico, debido a que cada vez existe m\u00e1s demanda de dicha bebida.<\/p>\n<p dir=\"ltr\">&#8220;Nuestra atenci\u00f3n est\u00e1 en percibir lo que el consumidor quiere y a tratar de ayudarlo a que tenga las mejores experiencias. Si el consumidor est\u00e1 interesado en consumir mezcal, nosotros tenemos que ir por ese camino&#8221;, coment\u00f3 Juan Pi\u00f1era, director de operaciones de Bacard\u00ed, tras un recorrido a la planta de la empresa en Tultitl\u00e1n, Estado de M\u00e9xico.<\/p>\n<p dir=\"ltr\">Sin embargo, por ahora no existen planes concretos de adquirir o desarrollar alguna marca.<\/p>\n<p>En M\u00e9xico, con 87 a\u00f1os de presencia, Bacard\u00ed cuenta con dos plantas m\u00e1s en Jalisco, para los tequilas Cazadores y Patr\u00f3n.<\/p>\n<p dir=\"ltr\">De igual manera, la compa\u00f1\u00eda tiene cerca de 2,000 trabajadores, de los 6,000 que hay en el mundo.<\/p>\n<p dir=\"ltr\">Bacard\u00ed compite en el segmento de tequila a trav\u00e9s de Cazadores, del cual exporta 60% de la producci\u00f3n a Estados Unidos. En M\u00e9xico, dicha marca tiene entre 17% y 20% de participaci\u00f3n de mercado.<\/p>\n<p dir=\"ltr\">\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/bacardi-analiza-entrar-al-mercado-de-mezcal\/\">Bacard\u00ed analiza entrar al mercado de mezcal<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/fernanda-celis\/\">Fernanda Celis<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Bacard\u00ed analiza entrar al mercado de mezcal La empresa de origen cubano Bacard\u00ed analiza entrar a la categor\u00eda de mezcal en M\u00e9xico, debido a que cada vez existe m\u00e1s demanda de dicha bebida. &#8220;Nuestra atenci\u00f3n est\u00e1 en percibir lo que el consumidor quiere y a tratar de ayudarlo a que tenga las mejores [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3018","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/3018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=3018"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/3018\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=3018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=3018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=3018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}