{"id":3402,"date":"2019-06-26T13:10:43","date_gmt":"2019-06-26T18:10:43","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=3402"},"modified":"2019-06-26T13:10:43","modified_gmt":"2019-06-26T18:10:43","slug":"visa-evita-un-fraude-por-25000-mdd-usando-ia","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/06\/26\/visa-evita-un-fraude-por-25000-mdd-usando-ia\/","title":{"rendered":"Visa evita un fraude por 25,000 mdd usando IA"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/visa-evita-un-fraude-por-25000-mdd-usando-ia\/\">Visa evita un fraude por 25,000 mdd usando IA<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-600x338.jpg 600w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-200x113.jpg 200w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2019\/06\/Bantech.jpg\" data-caption=\"Foto: Pexels.\" data-description=\"\" \/><\/div>\n<p><em><strong>Esta nota se publica originalmente en nuestra publicaci\u00f3n hermana: <\/strong><\/em><strong>Forbes Centroam\u00e9rica<\/strong><em><strong>, te invitamos a leerla: <a href=\"https:\/\/forbescentroamerica.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/forbescentroamerica.com\/<\/a><\/strong><\/em><\/p>\n<p>Visa anunci\u00f3 un nuevo an\u00e1lisis que muestra que Visa Advanced Authorization (VAA), utilizando inteligencia artificial (IA), ayud\u00f3 a instituciones financieras a evitar un fraude anual estimado en 25,000 millones de d\u00f3lares.<\/p>\n<p>VAA es una herramienta integral de administraci\u00f3n de riesgo que supervisa y eval\u00faa las autorizaciones de transacciones en la red global de pagos de Visa, VisaNet, en tiempo real para ayudar a las instituciones financieras a identificar y responder r\u00e1pidamente a patrones y tendencias de fraude emergentes.<\/p>\n<p>La empresa indic\u00f3 que proces\u00f3 m\u00e1s de 127,000 millones de transacciones entre comercios e instituciones financieras en VisaNet el a\u00f1o pasado, y emple\u00f3 IA para analizar el 100% las transacciones, cada una en aproximadamente un milisegundo, de modo que las instituciones financieras puedan aprobar compras leg\u00edtimas a la vez que identifican y previenen r\u00e1pidamente las transacciones fraudulentas.<\/p>\n<p>\u201cUno de los desaf\u00edos m\u00e1s dif\u00edciles en los pagos es separar las transacciones buenas, realizadas por los tarjetahabientes, de las malas, intentadas por los estafadores, sin a\u00f1adir fricci\u00f3n al proceso\u201d, dijo Melissa McSherry, vicepresidenta s\u00e9nior y directora global de Productos y Soluciones de Datos de Visa.<\/p>\n<p>Para las instituciones financieras, la fricci\u00f3n en el proceso de pago puede llevar al abandono de una tarjeta de pago.<\/p>\n<p>Un estudio de Javelin Strategy &amp; Research revel\u00f3 que m\u00e1s de la mitad de los tarjetahabientes afectados por denegaciones falsas (51%) utilizaron una tarjeta de pago secundaria para completar la compra en el mismo comercio, lo que puede llevar a que la tarjeta de un competidor pase a ser la tarjeta de preferencia en la billetera.<\/p>\n<p>Sin embargo, la eliminaci\u00f3n de la fricci\u00f3n no puede hacerse a expensas de la identificaci\u00f3n y prevenci\u00f3n del fraude. Como descubri\u00f3 una encuesta de la Federaci\u00f3n Nacional de Comercios Minoristas y Forrester, el principal desaf\u00edo relacionado con los pagos que enfrentan los comercios minoristas es el fraude, citado por el 55% de los encuestados.<\/p>\n<p><em>*En alianza de Forbes Centroam\u00e9rica con <a href=\"http:\/\/noticiasdepanama.com\/panama-exportara-5-mil-toneladas-de-carne-a-china-salio-la-primera-exportacion\/\" target=\"_blank\" rel=\"noreferrer noopener\">SNIP de Panam\u00e1<\/a>.<\/em><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/visa-evita-un-fraude-por-25000-mdd-usando-ia\/\">Visa evita un fraude por 25,000 mdd usando IA<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/forbes-centroamerica\/\">Forbes Centroam\u00e9rica<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Visa evita un fraude por 25,000 mdd usando IA Esta nota se publica originalmente en nuestra publicaci\u00f3n hermana: Forbes Centroam\u00e9rica, te invitamos a leerla: https:\/\/forbescentroamerica.com\/ Visa anunci\u00f3 un nuevo an\u00e1lisis que muestra que Visa Advanced Authorization (VAA), utilizando inteligencia artificial (IA), ayud\u00f3 a instituciones financieras a evitar un fraude anual estimado en 25,000 [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3402","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/3402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=3402"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/3402\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=3402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=3402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=3402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}