{"id":5334,"date":"2019-07-18T14:31:49","date_gmt":"2019-07-18T19:31:49","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=5334"},"modified":"2019-07-18T14:31:49","modified_gmt":"2019-07-18T19:31:49","slug":"heineken-regresara-toda-el-agua-que-usa-en-zonas-de-estres-hidrico","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/07\/18\/heineken-regresara-toda-el-agua-que-usa-en-zonas-de-estres-hidrico\/","title":{"rendered":"Heineken regresar\u00e1 toda el agua que usa en zonas de estr\u00e9s h\u00eddrico"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/heineken-regresara-toda-el-agua-que-usa-en-zonas-de-estres-hidrico\/\">Heineken regresar\u00e1 toda el agua que usa en zonas de estr\u00e9s h\u00eddrico<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"800\" src=\"https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-300x188.jpg 300w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-1024x640.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-640x400.jpg 640w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-320x200.jpg 320w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-160x100.jpg 160w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-80x50.jpg 80w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-560x350.jpg 560w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-480x300.jpg 480w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-280x175.jpg 280w, https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella-240x150.jpg 240w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2015\/05\/Reuters-Heineken-botella.jpg\" data-caption=\"Foto: Reuters. \" data-description=\"\" \/><\/div>\n<p>Heineken trabaja para que el 100% del agua que utiliza en la producci\u00f3n de cerveza regrese al medio ambiente, especialmente en cuatro de sus plantas ubicadas en zonas de estr\u00e9s h\u00eddrico en M\u00e9xico: Monterrey, Toluca, Tecate y Guadalajara, de acuerdo con Marco Mascar\u00faa, vicepresidente de Asuntos Corporativos de la empresa en el pa\u00eds.<\/p>\n<p>El fen\u00f3meno de estr\u00e9s h\u00eddrico se da cuando la demanda de agua potable es mayor que la disponible.<\/p>\n<p>&#8220;Buscamos que sean neutrales en el uso del agua, es decir, que el 100% que estamos usando lo regresemos al medio ambiente, ya sea a trav\u00e9s del tratamiento en plantas de aguas residuales, reforestaci\u00f3n, pozos de infiltraci\u00f3n, agricultura por conservaci\u00f3n, entre otros&#8221;, comparti\u00f3 Mascar\u00faa en el marco de la Cumbre de Fondos de Agua.<\/p>\n<p><em><strong>Te recomendamos: <a href=\"https:\/\/www.forbes.com.mx\/heineken-ve-mas-potencial-de-crecimiento-en-mexico\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heineken ve m\u00e1s potencial de crecimiento en M\u00e9xico<\/a><\/strong><\/em><\/p>\n<p>La cervecera cuenta con siete plantas en el territorio mexicano, donde se ha reducido el 30% del uso de agua en 10 a\u00f1os, excepto en el complejo de Meoqui, Chihuahua, pues se trata de una f\u00e1brica reciente.<\/p>\n<p>Al cierre de 2018, Heineken utilizaba 2.6 litros de agua por cada litro producido, mientras que la meta al 2020 es 2.5 en promedio en M\u00e9xico.<\/p>\n<p>Sin embargo, en la planta de Meoqui, la compa\u00f1\u00eda utiliza dos litros de agua por cada litro de cerveza que produce, lo cual la convertir\u00e1 en el complejo m\u00e1s eficiente en el uso de este recurso en todo el sistema Heineken.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/heineken-regresara-toda-el-agua-que-usa-en-zonas-de-estres-hidrico\/\">Heineken regresar\u00e1 toda el agua que usa en zonas de estr\u00e9s h\u00eddrico<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/fernanda-celis\/\">Fernanda Celis<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Heineken regresar\u00e1 toda el agua que usa en zonas de estr\u00e9s h\u00eddrico Heineken trabaja para que el 100% del agua que utiliza en la producci\u00f3n de cerveza regrese al medio ambiente, especialmente en cuatro de sus plantas ubicadas en zonas de estr\u00e9s h\u00eddrico en M\u00e9xico: Monterrey, Toluca, Tecate y Guadalajara, de acuerdo con [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5334","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/5334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=5334"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/5334\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=5334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=5334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=5334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}