{"id":6279,"date":"2019-07-30T05:35:35","date_gmt":"2019-07-30T10:35:35","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=6279"},"modified":"2019-07-30T05:35:35","modified_gmt":"2019-07-30T10:35:35","slug":"uber-despidio-a-400-empleados-de-su-equipo-de-marketing","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/07\/30\/uber-despidio-a-400-empleados-de-su-equipo-de-marketing\/","title":{"rendered":"Uber despidi\u00f3 a 400 empleados de su equipo de marketing"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/uber-despidio-a-400-empleados-de-su-equipo-de-marketing\/\">Uber despidi\u00f3 a 400 empleados de su equipo de marketing<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-600x338.jpg 600w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-200x113.jpg 200w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2019\/05\/uber-bolsa.jpg\" data-caption=\"Foto: Reuters\" data-description=\"\" \/><\/div>\n<p><b>Por Rachel Sandler<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El lunes, <a href=\"https:\/\/www.forbes.com.mx\/uber-lanzara-tarjeta-de-debito-para-choferes-en-mexico\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uber<\/a> despidi\u00f3 a 400 empleados de su departamento de mercadotecnia, mientras la compa\u00f1\u00eda enfrenta preocupaciones sobre la desaceleraci\u00f3n del crecimiento y la insatisfacci\u00f3n interna del \u00e1rea de marketing, inform\u00f3 el diario Los Angeles Times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uber no respondi\u00f3 a la solicitud de comentarios hecha por Forbes.<\/span><\/p>\n<p>Los despidos se llevar\u00e1n a cabo en las oficinas globales de Uber, reduciendo el equipo de marketing de 1,200 a 800 empleados.<\/p>\n<p><span style=\"font-weight: 400;\">Con 24,494 empleados en todo el mundo, seg\u00fan una presentaci\u00f3n de la SEC (Comisi\u00f3n y Bolsa de Valores, en espa\u00f1ol) en junio, los despidos reducir\u00e1n la plantilla de Uber en un 1.6%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En un correo electr\u00f3nico interno dirigido a los empleados anunciando los despidos, el CEO, <a href=\"https:\/\/www.forbes.com.mx\/es-oficial-dara-khosrowshahi-es-el-nuevo-ceo-de-uber\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dara Khosrowshahi<\/a> dijo que un crecimiento m\u00e1s lento &#8220;ocurre naturalmente&#8221; a medida que las empresas se expanden, pero todav\u00eda es algo que la compa\u00f1\u00eda de transporte privado necesita abordar r\u00e1pidamente, seg\u00fan Bloomberg.<\/span><\/p>\n<h3><em><strong>Tambi\u00e9n lee: <\/strong><\/em><a title=\"Reparto seguro: La historia no contada por los repartidores de Uber Eats y Rappi\" href=\"https:\/\/www.forbes.com.mx\/reparto-seguro-la-historia-no-contada-por-los-repartidores-de-uber-eats-y-rappi\/\">Reparto seguro: La historia no contada por los repartidores de Uber Eats y Rappi<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">La directora del departamento de marketing de Uber tambi\u00e9n escribi\u00f3 en un correo electr\u00f3nico interno que &#8220;constantemente escuch\u00f3 que tenemos demasiadas personas con mandatos superpuestos&#8221; y que hay &#8220;una profunda insatisfacci\u00f3n dentro del equipo&#8221;, m\u00e1s que cualquier otro departamento de la compa\u00f1\u00eda, seg\u00fan Los Angeles Times.<\/span><\/p>\n<p>Las acciones de Uber cayeron un 1.4% el lunes.<\/p>\n<h3><b>Antecendentes:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los despidos se producen despu\u00e9s de que la directora de marketing de Uber, Rebecca Messina, renunciara el mes pasado cuando la compa\u00f1\u00eda combin\u00f3 sus equipos de marketing, relaciones p\u00fablicas y pol\u00edticas, bajo la supervisi\u00f3n de la vicepresidenta senior de comunicaciones y pol\u00edticas p\u00fablicas, Jill Hazelbaker.<\/span><\/p>\n<h3><b>En la tangente:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El director de operaciones de<a href=\"https:\/\/www.forbes.com.mx\/tener-un-auto-propio-uber-y-lyft-haran-obsoleta-esa-idea\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Lyft<\/a>, Jon McNeill, tambi\u00e9n dijo que dejar\u00eda la compa\u00f1\u00eda el lunes, inform\u00f3 Bloomberg. Las acciones de Lyft cayeron m\u00e1s del 2% tras el anuncio.<\/span><\/p>\n<h3><em><strong>No te pierdas: <\/strong><\/em><a title=\"Diputados de Morena quieren poner IVA a las compras en Amazon, Uber y Airbnb\" href=\"https:\/\/www.forbes.com.mx\/diputados-de-morena-quieren-poner-iva-a-las-compras-en-amazon-uber-y-airbnb\/\">Diputados de Morena quieren poner IVA a las compras en Amazon, Uber y Airbnb<\/a><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/uber-despidio-a-400-empleados-de-su-equipo-de-marketing\/\">Uber despidi\u00f3 a 400 empleados de su equipo de marketing<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/forbes-staff\/\">Forbes Staff<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Uber despidi\u00f3 a 400 empleados de su equipo de marketing Por Rachel Sandler El lunes, Uber despidi\u00f3 a 400 empleados de su departamento de mercadotecnia, mientras la compa\u00f1\u00eda enfrenta preocupaciones sobre la desaceleraci\u00f3n del crecimiento y la insatisfacci\u00f3n interna del \u00e1rea de marketing, inform\u00f3 el diario Los Angeles Times. Uber no respondi\u00f3 a [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6279","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/6279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=6279"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/6279\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=6279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=6279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=6279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}