{"id":6997,"date":"2019-08-07T10:54:39","date_gmt":"2019-08-07T15:54:39","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=6997"},"modified":"2019-08-07T10:54:39","modified_gmt":"2019-08-07T15:54:39","slug":"femsa-llevaria-oxxo-a-brasil-tras-alianza-con-raizen-conveniencias","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/08\/07\/femsa-llevaria-oxxo-a-brasil-tras-alianza-con-raizen-conveniencias\/","title":{"rendered":"Femsa llevar\u00eda Oxxo a Brasil, tras alianza con Ra\u00edzen Conveni\u00eancias"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/oxxo-llega-brasil-femsa-alianza-raizen-conveniencias\/\">Femsa llevar\u00eda Oxxo a Brasil, tras alianza con Ra\u00edzen Conveni\u00eancias<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2019\/02\/Oxxo-FLA_0975.jpg\" data-caption=\"Foto: Fernando Luna Arce \/ Forbes M\u00e9xico\" data-description=\"\" \/><\/div>\n<p dir=\"ltr\">Fomento Econ\u00f3mico Mexicano (Femsa) incursionar\u00e1 en el mercado de tiendas de conveniencia en Brasil a trav\u00e9s de una alianza con Ra\u00edzen Conveni\u00eancias, de la que adquirir\u00e1 el 50% de participaci\u00f3n por 561 millones de reales (unos 2,772 millones de pesos).<\/p>\n<p dir=\"ltr\">Lo anterior ser\u00e1 una oportunidad para desarrollar la marca Oxxo en el pa\u00eds sudamericano, indic\u00f3 la compa\u00f1\u00eda mexicana.<\/p>\n<p dir=\"ltr\">A su vez, Ra\u00edzen Conveni\u00eancias, que tiene un valor completo de 1,122 millones de reales libres de deuda y caja, forma parte de un joint venture (alianza estrat\u00e9gica) al 50-50 con el conglomerado brasile\u00f1o Cosan y Shell, de este \u00faltimo opera m\u00e1s de 6,200 estaciones de servicio en Brasil, de las cuales alrededor de 1,000 tienen una tienda de conveniencia de la marca Select.<\/p>\n<p dir=\"ltr\">Este joint venture no incluye el negocio de gasolinas.<\/p>\n<p dir=\"ltr\">&#8220;Algunas avenidas potenciales de crecimiento incluyen aumentar la penetraci\u00f3n de tiendas de conveniencia Select en las estaciones de servicio de Ra\u00edzen, as\u00ed como el desarrollo de propuestas de valor exitosas para tiendas bajo la marca OXXO&#8221;, a\u00f1adi\u00f3 Femsa.<\/p>\n<p dir=\"ltr\">La operaci\u00f3n est\u00e1 sujeta a la aprobaci\u00f3n de las autoridades correspondientes, lo cual se espera durante la segunda mitad de 2019.<\/p>\n<p dir=\"ltr\">OXXO tiene 17,999 puntos de venta en M\u00e9xico, Colombia, Chile y Per\u00fa, con 11.8 millones de clientes diarios.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/oxxo-llega-brasil-femsa-alianza-raizen-conveniencias\/\">Femsa llevar\u00eda Oxxo a Brasil, tras alianza con Ra\u00edzen Conveni\u00eancias<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/fernanda-celis\/\">Fernanda Celis<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Femsa llevar\u00eda Oxxo a Brasil, tras alianza con Ra\u00edzen Conveni\u00eancias Fomento Econ\u00f3mico Mexicano (Femsa) incursionar\u00e1 en el mercado de tiendas de conveniencia en Brasil a trav\u00e9s de una alianza con Ra\u00edzen Conveni\u00eancias, de la que adquirir\u00e1 el 50% de participaci\u00f3n por 561 millones de reales (unos 2,772 millones de pesos). Lo anterior ser\u00e1 [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6997","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/6997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=6997"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/6997\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=6997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=6997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=6997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}