{"id":8037,"date":"2019-08-21T14:29:39","date_gmt":"2019-08-21T19:29:39","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=8037"},"modified":"2019-08-21T14:29:39","modified_gmt":"2019-08-21T19:29:39","slug":"mastercard-nombra-a-laura-cruz-directora-general-para-mexico","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/08\/21\/mastercard-nombra-a-laura-cruz-directora-general-para-mexico\/","title":{"rendered":"Mastercard nombra a Laura Cruz directora general para M\u00e9xico"},"content":{"rendered":"<div><img src='https:\/\/cdn.forbes.com.mx\/2019\/08\/master.jpg' style='max-width:600px;' \/><\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\">Forbes M\u00e9xico<\/a>.<br \/>\n <a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/mastercard-nombra-a-laura-cruz-directora-general-para-mexico\/\">Mastercard nombra a Laura Cruz directora general para M\u00e9xico<\/a><\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/cdn.forbes.com.mx\/2019\/08\/master.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" style=\"margin-bottom: 15px;\" srcset=\"https:\/\/cdn.forbes.com.mx\/2019\/08\/master.jpg 1280w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-300x169.jpg 300w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-768x432.jpg 768w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-1024x576.jpg 1024w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-600x338.jpg 600w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-200x113.jpg 200w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-640x360.jpg 640w, https:\/\/cdn.forbes.com.mx\/2019\/08\/master-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" data-full-size=\"https:\/\/cdn.forbes.com.mx\/2019\/08\/master.jpg\" data-caption=\"Foto Pexels.\" data-description=\"\" \/><\/div>\n<p>A trav\u00e9s de un comunicado de prensa, Mastercard anunci\u00f3 el nombramiento de Laura Cruz como directora general para M\u00e9xico.<\/p>\n<p>En esta nueva posici\u00f3n, Cruz se encargar\u00e1 de liderar la estrategia de crecimiento de la compa\u00f1\u00eda en el mercado local, buscando fomentar la incorporaci\u00f3n de tecnolog\u00edas que apoyen la inclusi\u00f3n financiera, la adopci\u00f3n de pagos digitales y la seguridad del ecosistema digital.<\/p>\n<p>\u201cM\u00e9xico es uno de los pa\u00edses con m\u00e1s alto potencial de crecimiento y desarrollo del ecosistema de pagos. Creemos necesario y fundamental contar con un l\u00edder que implemente nuestra estrategia en el pa\u00eds y fomente la inclusi\u00f3n financiea en nuevos sectores de la poblaci\u00f3n\u201d, coment\u00f3 Jorge Noguera, presidente de la firma para M\u00e9xico y Centroam\u00e9rica.<\/p>\n<p>\u201cCon m\u00e1s de 10 a\u00f1os de trayectoria en la compa\u00f1\u00eda, Cruz ha liderado varios equipos y proyectos que la han consolidado como una experta en la industria de medios de pago. Su amplia experiencia en M\u00e9xico y pasi\u00f3n por servir a nuestros clientes de forma integral, la han posicionado como una gran l\u00edder&#8221;, agreg\u00f3 Noguera.<\/p>\n<p>Dentro de Mastercard, Cruz se desempe\u00f1\u00f3 como vicepresidente de Productos de Lealtad para Latinoam\u00e9rica, posici\u00f3n en la cual tuvo como objetivo principal diferenciar a Mastercard con ofertas personalizadas y experiencias de compra sin fricci\u00f3n para incrementar la lealtad del consumidor.<\/p>\n<p>Por su parte, Cruz expres\u00f3 que \u201cestoy muy comprometida con apoyar el desarrollo econ\u00f3mico de M\u00e9xico, pues se encuentra en un momento clave en donde la inclusi\u00f3n financiera, la seguridad en pagos y la incorporaci\u00f3n de nuevas tecnolog\u00edas que permitan mejorar la experiencia del cliente son factores cr\u00edticos para el desarrollo de la industria y del pa\u00eds. En este contexto, Mastercard tiene la oportunidad de fungir como punta de lanza\u201d.<\/p>\n<p><strong>Lee tambi\u00e9n: <a title=\"Consumo podr\u00eda recuperarse pese a signos de desaceleraci\u00f3n: Banxico\" href=\"https:\/\/www.forbes.com.mx\/consumo-podria-recuperarse-pese-a-signos-de-desaceleracion-banxico\/\">Consumo podr\u00eda recuperarse pese a signos de desaceleraci\u00f3n: Banxico<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/mastercard-nombra-a-laura-cruz-directora-general-para-mexico\/\">Mastercard nombra a Laura Cruz directora general para M\u00e9xico<\/a><br \/>\n<a rel=\"nofollow\" href=\"https:\/\/www.forbes.com.mx\/author\/forbes-staff\/\">Forbes Staff<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Forbes M\u00e9xico. Mastercard nombra a Laura Cruz directora general para M\u00e9xico A trav\u00e9s de un comunicado de prensa, Mastercard anunci\u00f3 el nombramiento de Laura Cruz como directora general para M\u00e9xico. En esta nueva posici\u00f3n, Cruz se encargar\u00e1 de liderar la estrategia de crecimiento de la compa\u00f1\u00eda en el mercado local, buscando fomentar la incorporaci\u00f3n de [&hellip;]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8037","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/8037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=8037"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/8037\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=8037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=8037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=8037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}