{"id":9360,"date":"2019-09-06T11:22:38","date_gmt":"2019-09-06T16:22:38","guid":{"rendered":"https:\/\/enlacescorporativos.com\/?p=9360"},"modified":"2019-09-06T11:22:38","modified_gmt":"2019-09-06T16:22:38","slug":"los-avengers-salvaron-el-universo-y-las-ventas-de-lego","status":"publish","type":"post","link":"https:\/\/enlacescorporativos.com\/en\/2019\/09\/06\/los-avengers-salvaron-el-universo-y-las-ventas-de-lego\/","title":{"rendered":"Los Avengers salvaron el universo\u2026 y las ventas de LEGO"},"content":{"rendered":"
<\/p>\n
\n

Forbes M\u00e9xico<\/a>.
\n Los Avengers salvaron el universo… y las ventas de LEGO<\/a><\/p>\n

\"\"<\/div>\n

Reuters.-<\/strong> Los modelos de superh\u00e9roes y villanos de las pel\u00edculas Avengers de Marvel ayudaron a levantar las ventas de Lego en el primer semestre, mientras el fabricante de juguetes dan\u00e9s sigui\u00f3 con su campa\u00f1a de inversiones en China, India, internet y nuevas tiendas.<\/p>\n

Lego, famosa por sus coloridos ladrillos pl\u00e1sticos, volvi\u00f3 a registrar un crecimiento en sus ventas el a\u00f1o pasado, luego de que en 2017 se paraliz\u00f3 la expansi\u00f3n de dos d\u00edgitos que experiment\u00f3 durante una d\u00e9cada.<\/p>\n

La compa\u00f1\u00eda, que compite con Mattel Inc y Hasbro , dijo el martes que sus ventas crecieron un 4% entre enero y junio a 14,800 millones de coronas danesas (2,200 millones de d\u00f3lares). Los ingresos en monedas locales subieron un 2%.<\/p>\n

\"\"<\/p>\n

Ilustraci\u00f3n: Toamda de https:\/\/ift.tt\/2sjXwjY.<\/p>\n<\/div>\n

Niels Christiansen, quien asumi\u00f3 el cargo de presidente ejecutivo en 2017, dijo que la cifra estuvo en l\u00ednea con la ambiciosa meta de la compa\u00f1\u00eda de expansi\u00f3n de las ventas de un d\u00edgito en el a\u00f1o. “Creo que lo cumpliremos”, sostuvo.<\/p>\n

Lego dijo que aument\u00f3 su participaci\u00f3n en sus mayores mercados, con un crecimiento de dos d\u00edgitos en China y de un d\u00edgito en Estados Unidos y Europa occidental.<\/p>\n

Su utilidad operativa, sin embargo, disminuy\u00f3 un 16% a 3,500 millones de coronas debido a las nuevas inversiones.<\/p>\n

Las versiones Lego de los personajes de los Avengers de Marvel, como Capit\u00e1n Am\u00e9rica, Iron Man y Thanos, estuvieron entre los productos de mayores ventas en el primer semestre, mientras que los art\u00edculos de Star Wars y los paquetes de construcci\u00f3n como Lego Technic y City tambi\u00e9n contribuyeron, dijo Christiansen.<\/p>\n

Te puede interesar:\u00a0<\/strong>Esta es la nave de Star Wars de Lego que vale 15,000 pesos<\/strong><\/a><\/p>\n

Los Avengers salvaron el universo… y las ventas de LEGO<\/a>
\nForbes Staff<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Forbes M\u00e9xico. Los Avengers salvaron el universo… y las ventas de LEGO Reuters.- Los modelos de superh\u00e9roes y villanos de las pel\u00edculas Avengers de Marvel ayudaron a levantar las ventas de Lego en el primer semestre, mientras el fabricante de juguetes dan\u00e9s sigui\u00f3 con su campa\u00f1a de inversiones en China, India, internet y nuevas tiendas. […]<\/p>","protected":false},"author":91,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9360","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/9360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/comments?post=9360"}],"version-history":[{"count":0,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/posts\/9360\/revisions"}],"wp:attachment":[{"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/media?parent=9360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/categories?post=9360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enlacescorporativos.com\/en\/wp-json\/wp\/v2\/tags?post=9360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}